apple.com/cl
Apple Store Online launching in Chile
Designing pre-launch announcement webpage and launch date direct mail of Apple Store Online to Chile
Designing pre-launch announcement webpage and launch date direct mail of Apple Store Online to Chile
Traditionally, Chilean people fly volantines or kites on patriotic dates.
In celebration of launching Apple Store Online in Chile, Apple created a collection of kites inspired by the different regions of Chile. A tribute to this beautiful way of celebrating and a symbol of Apple’s greatest desire: to bring the best experience and all the magic of Apple products to every corner of the incredible country of Chile.
A primary kite was created with the colors of the Chilean flag. Many of the creative marketing assets was centered around Chilean culture of celebrating with flying kites.
“Customers in Chile can now shop Apple’s full lineup of products and services online with Apple Specialists who are available to provide exceptional service and help discover the best of Apple.
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Previously, Apple products were purchase through third-party partners. With the launch of Apple Store Online in Chile, Chileans would have access to products directly with Apple including retail services. I was primarily responsible for two deliverables: Pre-Launch Landing Page and Launch Direct Mail.
Like a sand mandala, a pre-launch announcement webpage was created for apple.com. This page went live for a week before redirecting to the Apple Store Online for the mid-October 2023 launch. The page highlighted a variety of Apple services such as financing, personalization, and trade-in program.
View full Pre-Launch Landing Page by scrolling within Apple Safari browser interface.
On the day of launch, an email containing the same contents of the pre-launch announcement webpage was sent to a Chile mailing list with links directing to the Apple Store Online.
View full Launch Direct Mail by scrolling within Apple Mail interface.
Customers in Chile can now shop Apple’s full lineup of products and services online with Apple Specialists who are available to provide exceptional service and help discover the best of Apple.