Integrating physical-digital guest checkout
An usability evaluation using formative and summative methods to assess the usability of Target.com and discover ways to bring integrated and immersive digital experiences to Target shoppers.
Streamlining requirement gathering
A contextual design inquiry and double diamond design process guided research study exploring how to reduce onboarding time for supply chain companies and their trading partners by streamlining requirement gathering.
Designing a healthcare parasocial relationship
A concept development and design exploration based on small literature review about parasocial interactions and changes in behavior and attitudes.
Bringing customers new shopping options
A design sprint of digital deliverables to inspire and share joy in announcing Apple's expansion into Chile.
Optimizing experience for conversion
A pilot usability study looking to improve conversion guided by a preliminary research hypothesis to give a focused direction on selecting research methods.